“SAMPAR is the brainchild of Patrick Sounigo, a man of many talents. After completing six years of medical studies at Cochin Hospital in Paris, he decided to full-heartedly pursue his true calling and make cosmetology his main focus. In 1984, in the Saint Germain de Pres neighborhood, he inaugurated the Institut Samuel Par, a one-of-a-kind skin pampering destination that was to become a “must” in the world of beauty. Here was offered an eponymous line of skin treatments developed with active natural ingredients. Samuel Par very quickly set itself apart with its never-before-seen concept: skin correctors, personally tailored treatments destined to equilibrate cutaneous imbalances of varying skin types.
The year 2004 marked a turning point. Patrick Sounigo dreamt of an urban brand, one that would reflect its times. He was then introduced to Antoine Bouillot, a talented designer with a shared vision. Together they created SAMPAR, a brand with authentic and pure compositions, instilled with unparalleled elegance and built not only on the solid foundation of SAMUEL PAR but also around the lifestyle of the real Parisian woman.
As of 2011, the brand SAMPAR is represented in over 1,000 select beauty locations in the world.
The skin is an intelligent organ, capable of adapting to its environment. However, intelligence has its limits. Age and repeated external aggressions weaken its ability to rebound. The skin becomes sensitive, dull, marked and unbalanced. The SAMPAR mission is to reset the skin’s intelligent response system and to support its natural healing actions.”
Universal was asked to create a TV commercial for Sampar which made the brand easily recognisable from it’s ongoing print campaigns.
To fit a large range of products into a TV commercial whilst keeping the video upbeat and attention-grabbing.
By using a mix of typography and motion graphics, Universal created a TV commercial which was uniform to Sampar’s existing print marketing campaigns. With the addition of up-beat music and graphic effects, the spot was a clear translation of the brand from page to screen.