About Javier James Real Estate
“Javier James Real Estate is a luxury boutique real estate brand based in Mallorca, specialising in premium properties and a highly personalised, discreet service for high-net-worth buyers and sellers.”
Javier James Real Estate operates exclusively in Mallorca, offering bespoke property buying and selling services with a focus on discretion, local expertise and a luxury client experience from first enquiry through to post-sale support. The brand works within the ultra-luxury market, with properties typically starting from €1 million, and is positioned to serve discerning clients looking not only for a home, but for a premium lifestyle on the island.
Javier James Real Estate – Prod…
The Brief
Javier James Real Estate wanted a premium TV commercial and campaign that would build brand recognition, generate more buyer enquiries and encourage more potential clients to make contact. The creative needed to showcase not just beautiful homes, but the wider Mallorca lifestyle — reinforcing the message that buying property in Mallorca is about more than real estate; it is about investing in a way of life. The brief also specified a minimal, elegant and luxurious tone, with local filming in Mallorca and Javier himself featured on screen.
Javier James Real Estate – Prod…
Challenges
To achieve the right level of authenticity and premium appeal, the production had to be filmed on location in Mallorca, including property footage and lifestyle scenes that captured the island’s unique atmosphere. This meant travelling to Mallorca to shoot locally and ensuring every frame reflected the client’s brand values: discreet, refined, sophisticated and visually luxurious — without appearing flashy or overproduced. The creative also needed to balance property showcase visuals with subtle brand-led storytelling and minimal voiceover.
Javier James Real Estate – Prod…
The Result
The final production delivered a polished, high-end commercial that combined elegant property cinematography with aspirational lifestyle footage from Mallorca, creating a strong sense of place and prestige. By grounding the campaign in authentic local visuals and a refined creative approach, the advert successfully communicated the Javier James Real Estate brand to its target audience.
Universal Television & Media travelled to Mallorca to produce the content on location and designed a targeted TV campaign that performed very strongly, resulting in a substantial uplift in website visitors and helping to increase awareness and interest in the brand among high-value prospective buyers.