We’re A Full Service Agency!!
Here are just some of the services we provide:
Video content production for TV and online
Our creative team work hand in hand with your brand to offer innovative, cost-effective solutions to your production needs, skilled in video, motion graphics and animation. The creative begins with a briefing session, where our team gets under the skin of your brand to understand your objectives, before reaching concept and scripting stages.
Whether you’re in need of a TV commercial, online marketing video, corporate video, product video or something else all-together, get in touch and let our team design a production package specific to your needs.
What We Offer
Our production packages include, but are not limited to the following services:
Project Management
Creative Concepts, Scripts & Storyboards
Pre-production UK clearcast clearance of scripts
Casting (Models/Actors)
Set Design & Build
Lighting Equipment & Technicians
Camera equipment and operators
Studio and/or UK location hire
Creative Direction
Video Direction
Digital Animation & Graphic Design
Music Composition, Licensing & Voiceovers
Audio Editing
Video Editing, Grading & Mastering
ClearCast Visual Clearance
Channel/Platform Delivery
Global TV campaign planning & distribution service
Briefing sessions aren’t just for production! In a briefing meeting we include members of our media planning team as well as our creative team, so both teams can work in sync to deliver a campaign and creative which work in harmony together.
We analyse your campaign objectives to create a media strategy designed to meet your needs and more. Whether your budget is large, medium or small, we can show you how to make it work for you… and if you didn’t think you could afford TV, we’ll show you how you can!
We work closely with our media partners to source exciting and relevant sponsorship opportunities, and to design TV campaigns to increase brand awareness or trigger a direct response with your target audience.
But it doesn’t stop there! Whilst we most frequently plan and execute TV campaigns, our media planners are also able to integrate outdoor, print and digital exposure into a seamlessly delivered multi-platform campaign.
VIDEO IS THE FUTURE
According to a 2019 report by Cisco video will represent 80% of all Global Internet traffic by 2019*.
At Universal TV & Media Ltd, we are a group of visual content specialists who not only create content from start to finish, but we can also show you how to maximise ROI on your content both online and offline.
Video content is becoming more and more powerful, If Video marketing is not already a part of your online strategy, here’s why it should be!
We can make your content go further!
Great video content is wasted if not shared, and our team of media planners can work with any level of budget, to expand your campaign to reach multiple platforms such as TV, desktop and mobile.
With targeted Video-On-Demand services such as ITVHub, All4 & targeted TV platforms such as Sky AdSmart, as well as online video services via Google, Youtube, Facebook and Instagram, we are not only able to plan and implement an online video campaign targeting specific audiences, but also optimise the campaign to maximise on your content and budget based on detailed analysis.
Whether your objectives are brand awareness, social engagement or direct response, we will design and deliver a campaign developed specifically to prompt the maximum level of engagement and interaction with its intended audience across all touch-points.
VIDEO WILL REPRESENT 79% OF ALL GLOBAL INTERNET TRAFFIC BY 2018*
At Universal TV & Media Ltd, we are a group of visual content specialists who not only create content from start to finish, but we can also show you how to maximise ROI on your content both online and offline.
Video content is becoming more and more powerful, If Video marketing is not already a part of your online strategy, here’s why it should be!
-Brightcove
61% OF CONSUMERS ARE MORE LIKELY TO WATCH COMPANY-PRODUCED VIDEOS THAT FRIENDS HAVE SHARED.
-Reach Engine1
IN 4 SHOPPERS SAY THEY HAVE USED YOUTUBE TO SEARCH FOR A VIDEO RELATED TO A PRODUCT THEY ARE CONSIDERING IN-STORE.
100 MILLION HOURS OF VIDEO PER DAY ARE WATCHED ON FACEBOOK.
ADDING VIDEO TO A COMPANY UPDATE ON LINKEDIN INCREASES THE CHANCES OF BEING SHARED BY 75% .
-Smashing Pixels
52% OF MARKETING PROFESSIONALS WORLDWIDE NAME VIDEO AS THE TYPE OF CONTENT WITH THE BEST ROI.
-Syndacast
The key findings for 2022…*
Video continues to be used by an overwhelming majority of businesses. 86% of businesses use video as a marketing tool, holding steady from last year. A huge proportion of marketers (92%) continue to value video as an ‘important part’ of their marketing strategy.
This is the high point in a general story of video usage growing which can be traced back to 2016 (the first time we asked this particular question in this way).
Also, 92% of marketers who use video say that it’s an important part of their marketing strategy.
Perhaps most strikingly, 87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015. This could well be attributed to greater understanding of how to use video, as well as how to track and quantify its impact.
Most marketers feel that video is a brilliant investment for lead generation. 86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019.
81% of marketers feel that video has a direct, positive impact on sales.
94% of marketers agree that videos have helped increase user understanding of their product or service.
On measuring success, most marketers (62%) consider video engagement the top metric. Views or plays were a close second (61%).
While only 27% of video marketers consider sales as a measurement of success, 81% report that video marketing has improved their company’s bottom line — meaning that videos will have a positive impact even if the focus remains on other metrics.
Pandemic Impact
Unfortunately, 2021 was not the end of the pandemic – and it looks like COVID is likely to continue to make its impact felt in 2022.
So what impact is this having on the world of video marketing?
Well, 64% of marketers say the pandemic has affected their video marketing plans for 2021 and 2022. Out of these people, three-quarters said the pandemic made it more likely they would create video, and the other quarter said it made it less likely.
But, the good news is, the pandemic’s impact on video marketing budget seems to be diminishing.
In last year’s survey we asked marketers whether they expected their 2021 video marketing budget to be affected, and 63% said they thought it would be.
This year’s number – still high, at 50% – represents a considerable fall.
Looking Ahead
All the signs suggest that usage and spend are on course to continue their growth in 2022.
More than 99% of current video marketers told us they’ll continue using video in 2021, and two-thirds plan to increase or maintain their spend.
What’s more, from the people who told us they don’t currently use video, 79% told us they expect to start in 2022. (This is 10% higher than last year’s figure of 69% and 20% higher than the year before that.)
The net result of this is that we can all expect to see more noise and competition for audience attention in the coming 12 months.
Of course, while over-saturation is a challenge, it isn’t an insurmountable one. It simply raises the bar in terms of content quality. Your videos will need to be well-planned, and very well-executed.
The Big Opportunities for Video Marketing in 2022
You’d be forgiven for looking at these numbers and feeling that video might be on the verge of reaching saturation point. Most of the percentage data around usage, spend, and consumer opinion are in the 80s and 90s — where they’ve held, consistently, for a number of years.
But the good news is that there still seems to be under-utilised opportunities for marketers to explore video.
It’s notable that audiences continue to watch more video. Our data suggests the amount of online video watched per week, per person, has almost doubled since 2018.
And what about where they watch it? Unsurprisingly, YouTube is the most widely-used platform among video marketers — used by 88%, with a considerable gap to the next widely-used.
But some of the lesser-used video tactics also seem to reap real results for video marketers.
This year we asked people to tell us the purposes of the videos they’d created.
Explainer videos have seen tremendous success. As well as being the most common ‘goal’ of a marketing video, an overwhelming majority of people (96%) report watching explainer videos to learn more about a product, with 88% being swayed to make a purchase.
The product doesn’t have to be physical, either. 78% of people say they’ve been convinced to purchase an app or piece of software because of a video.
To Sum Up
The rise of video as a marketing tool seems inexorable.
Nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.
In many ways, with people spending more time at home – working remotely – the demand (and consumption) of video has accelerated.
Video looks set to continue its ten-year overnight success story into the coming decade. These stats paint a picture of a media type that’s almost universally popular among both marketers and their audiences, helping achieve a number of incredibly important goals.
