About 4TH ARQ
The exclusive Irish retail partner of 4TH ARQ. Founded by Rosie Connolly and Paul Quinn in 2020, 4TH ARQ’s mission is to create an everyday uniform that makes you feel your best and look great. Discover wardrobe staples like the new iconic colour drops of the Phoenix Half Zip, and more.
The Brief
4TH ARQ wanted to create a premium TV advert to build wider brand awareness and introduce the brand to a broader audience. The campaign focused on positioning 4TH ARQ as a stylish, modern lifestyle label known for premium, long-lasting apparel, while supporting future sales growth and highlighting the brand’s expansion into new seasonal categories.
Challenges
We needed to align their Sky Ad smart campaign with the same geographical regions as their billboard campaign.
The Result
The campaign delivered a significant uplift in the UK, with users up 248% year on year, new users up from 24,000 to 98,000, and revenue rising 148% from EUR81,000 to EUR201,000. Compared with Ireland as a baseline market, the UK saw notably stronger growth, indicating that the TV campaign helped drive both awareness and commercial momentum.