About Into The Blue
“Into The Blue is a family-owned experience gift company creating unforgettable memories, offering a wide range of experience days and gift vouchers for every kind of occasion.”
Into The Blue offers an extensive selection of experience gifts, from flying and driving experiences to unique activity days and flexible gift vouchers. As a family-run business, the brand has a personal, customer-focused approach, helping people choose memorable gifts that feel exciting, thoughtful and different from traditional presents. With a broad range of experiences available, Into The Blue caters to a wide variety of interests and personalities.
Into the Blue Production Brief
The Brief
Into The Blue wanted a 30-second TV commercial to support their Christmas campaign, with a focus on increasing brand presence, driving website traffic and generating direct response. The creative needed to capture the emotional value of gifting an experience, while also communicating the breadth of the brand’s offering rather than focusing on one single activity. The campaign also needed to appeal to a broad audience and position Into The Blue as a go-to gifting destination during the festive period.
Into the Blue Production Brief
Challenges
One of the main challenges was representing such a diverse product range within a short 30-second advert while keeping the message clear, exciting and easy to understand. The creative needed to balance high-energy, aspirational visuals with a strong gifting message, and convey the emotional impact of giving and receiving an experience voucher. It was also important to create something with broad appeal that felt seasonal and commercially effective, while still reflecting the brand’s personality and family-owned values.
Into the Blue Production Brief
The Result
The final production delivered a high-energy, emotionally-led TV commercial that captured the excitement of gifting unforgettable experiences while showcasing the variety that makes Into The Blue stand out. By combining aspirational visuals with a clear gift-led message, the advert helped reinforce the brand’s personality and strengthen its position as a destination for Christmas gifting.
Universal Television & Media developed and produced the commercial to support Into The Blue’s seasonal TV campaign, creating a strong platform for brand awareness, response and online traffic during a key trading period. Campaign analysis showed a positive uplift in performance, including increased website users, stronger traffic levels, and a rise in e-commerce purchases and revenue during the campaign period.