About Sidemen

Double dipped & double coated for extra crispiness, our freshly cooked Nashville fried chicken is second to none. Be it tenders, wings, a burger or wrap… you can order yours to the flavour level of your choosing whether that’s ‘Classic’ (chicken salt) right through to ‘Insane’ (if you dare).

The Brief

SIDES wanted to test TV as a new advertising channel in order to grow the brand beyond its existing digital and influencer ecosystem. The aim was to build broader mainstream awareness for SIDES as a standalone brand, while supporting its national Iceland retail presence. The campaign was designed as a trial to see whether live linear TV could deliver strong reach among family and household audiences, while also generating measurable uplift in website traffic and retail sales.