About 1001 Carpet Cleaner
For more than 70 years, 1001 have been looking after the nation’s carpets. Although much has changed since their launch in the 1940s, they’re still the go-to experts with the most comprehensive carpet cleaning range. 1001 falls under the WD-40 umbrella, acquiring them in 2004 but remains a separate brand.
The client wanted a light hearted lifestyle focused commercial without mentioning other products, while mentioning the features and benefits of their carpet cleaner.
The result of this campaign was a TV commercial planned and produced by Universal, using existing assets, the commercial aired on itvBe.