About 5Kind
5Kind Extra Strong Hemp Cream is a top-selling, intensive topical soothing rub designed primarily for massaging tired muscles, joints, and tense areas of the body. Formulated by 5Kind Clinical Skincare, it leverages a high concentration of hemp seed oil combined with traditional natural extracts to provide a fast-acting cooling and warming sensation.
The Brief
The brief was to create a dynamic, high-energy TV advert for 5Kind, focusing on its Extra Strong Hemp Cream and positioning it as a natural, active lifestyle product for people looking after tired muscles before and after sport, exercise or everyday activity. The campaign needed to drive website and Amazon sales while building awareness of 5Kind’s natural-based formulas, which are developed with botanical oils and extracts and made without parabens, sulphates, mineral oils or petrolatum. The creative was designed to feel fast-paced, visual and easy to understand across different markets, with separate TV and online versions allowing the brand to communicate confidently while remaining suitable for each platform.
The Result
The client was very pleased with the outcome of the initial TV activity and has since moved forward to do several campaigns with us. This repeat activity reflects the value 5Kind saw in TV as a channel for building awareness, supporting product credibility and reaching a wider audience.