About Ainsley Harriott

This company’s flavour-packed couscous helps you to create easy and delicious meals in minutes. The perfect side dish for summer BBQs, an easy and healthy lunch for eating al desko and a quick way to add some pizazz to your mid-week meals. Perfect on its own, as a tasty accompaniment, combined with your favourite ingredients as a main course or even added to sauces or stews; our couscous is a versatile store-cupboard essential!

The brief

To create an engaging campaign featuring Ainsley Harriot’s voiceover, focusing on couscous, emphasising its global flavours and bringing the world to viewers through vibrant visuals, distinct stock footage and the tagline ”Love Food, Love Ainsley” for a warm and universal appeal. The aim was also to place the ad in the ad brakes for Ainsley’s cooking shows on ITV, as well as a wider campaign across other channels.