About Alcohoot

“Alcohoot is a Smart Alcohol tracker designed to take the guesswork out of how your body responds to alcohol over the course of a night out with friends, or even a year. You’re in control with Alcohoot, our palm -sized alcohol tracker with police grade technology and our iOS and Android app”

The Brief

Universal was instructed to create Alcohoot’s first ever TV commercial, for broadcast on international television.

Challenges

Portraying a product designed for use with alcohol consumption whilst avoiding visual representation of alcohol consumption within the creative, to fit within global broadcast and advertising guidelines.

Result

Universal created a TV spot which showcases the product without any portrayal of alcohol consumption. The spot focuses on the product’s convenient size, ease of use and ability to order a taxi from within the app, in the event that blood alcohol levels are over limit.