“Alcohoot is a Smart Alcohol tracker designed to take the guesswork out of how your body responds to alcohol over the course of a night out with friends, or even a year. Youâ€™re in control with Alcohoot, our palm -sized alcohol tracker with police grade technology and our iOS and Android app”
Universal was instructed to create Alcohoot’s first ever TV commercial, for broadcast on international television.
Portraying a product designed for use with alcohol consumption whilst avoiding visual representation of alcohol consumption within the creative, to fit within global broadcast and advertising guidelines.
Universal created a TV spot which showcases the product without any portrayal of alcohol consumption. The spot focuses on the product’s convenient size, ease of use and ability to order a taxi from within the app, in the event that blood alcohol levels are over limit.