About AquaTherapyUK

This company is a premium retailer specialising in advanced home wellness solutions and luxury bathroom installations. They frequently showcase high-end products through partnerships with luxury brands like Jaquar and Artize.

The Brief

The brief was to create a premium 30-second TV advert for AquaTherapyUK that would showcase the brand’s luxury bathroom and wellness products, with a focus on hot tubs, infrared saunas and chromatherapy shower heads. The campaign needed to build brand awareness, support sales and communicate the idea of “the power of water” by presenting AquaTherapyUK as a specialist in wellness-led bathroom experiences. With a target audience of homeowners and higher-income customers looking to elevate their spaces, the advert was designed to highlight relaxation, comfort and lifestyle appeal while also introducing the showroom experience as a place where customers could see and feel the products in person.

The Result

The campaign delivered a substantial uplift in visibility and website activity for AquaTherapyUK, helping the brand reach a much wider audience during the TV campaign period. Active users and new users both increased by over 138% compared with the preceding period, while total sessions more than doubled and engaged sessions also rose strongly. Traffic growth was seen across key channels, including direct, organic and paid activity, suggesting the campaign supported both brand recall and search interest. Product discovery also improved, with more users viewing the range online, while the year-on-year comparison showed an even stronger uplift in users, new visitors, sessions and overall site actions. Overall, the campaign helped create a clear step-change in awareness, audience reach and online customer interest for AquaTherapyUK.