About Bubbl & Co

Bubbl & Co is a wellness brand based in the UK that creates all-natural, functional effervescent tablets designed to add health benefits and flavor to water. Their products focus on vegan-friendly, high-absorption formulas crafted without artificial fillers or sweeteners.

The Brief

The brief was to create a 30-second TV advert for Bubbl & Co, showcasing its range of easy-to-take vitamin and mineral tablets designed to support everyday wellbeing. The campaign needed to build brand awareness and introduce the full family of products, highlighting functional formulations for sleep, focus, natural energy, detox, immunity and hydration. With a health-conscious, time-poor audience in mind, the advert was designed to present Bubbl & Co as a convenient, clean and flexible way to support different moments throughout the day, while also communicating the brand’s wider mission to provide clean water to people in need through its partnership with charity: water.

The Result

The campaign helped Bubbl & Co attract a more engaged and higher-intent audience. Users who visited during the campaign spent significantly longer on the website and were more likely to complete meaningful actions, suggesting stronger quality of traffic. Organic search performance improved notably, indicating that the TV activity helped drive brand discovery, while direct traffic more than doubled year-on-year, pointing to increased brand recall. Most encouragingly, ecommerce conversion strengthened year-on-year, with completed purchases increasing despite lower browsing volumes, showing that the campaign helped bring in a more qualified audience with stronger customer intent.