The brief was to clear and deliver a client-supplied 20-second TV advert for Calanova Golf Shop, promoting the physical store as a premium retail destination for golfers. The campaign was designed to build awareness of the shop’s in-person offering and highlight its strong retail appeal, positioning Calanova Golf Shop as a destination for golfers seeking leading brands, quality equipment and a broad product selection. This aligned with the shop’s public positioning as a large two-floor golf retail destination on the Costa del Sol with an extensive range of golf products and in-store club-testing technology.