About Camp Beaumont Day Care

Camp Beaumont is a highly established provider of school holiday childcare and multi-activity day camps in the UK, operating for over 44 years. They offer childcare options across more than 50 locations throughout London, Greater London, and the Home Counties (including Berkshire, Buckinghamshire, Essex, Hertfordshire, Kent, and Surrey).

The Brief

The brief was to create a colourful, energetic and family-focused TV advert for Camp Beaumont Day Care that would drive summer camp bookings, build wider brand awareness and position the brand as a trusted leader in the category. The campaign needed to bring the excitement of the school holidays to life by following a child through a fun-filled day at camp, showcasing a broad mix of activities, attentive staff and the sense of adventure, learning and friendship that defines the Camp Beaumont experience for families across the Home Counties.

Challenges

One of the key production challenges was coordinating a busy shoot day across multiple areas of the Camp Beaumont site, capturing a wide variety of activities while working with young children naturally and engagingly. To keep the day running smoothly, we carried out especially detailed preparation and created a carefully structured filming schedule, allowing the team to move efficiently between activities while giving the children the time, guidance and reassurance needed to deliver authentic, confident moments on camera.

The Result

The campaign helped deliver a strong uplift in awareness, website traffic and booking intent for Camp Beaumont. During the campaign period, active users increased by 47.2% and new users rose by 50.1% versus the preceding period, with clear growth across direct, organic and paid traffic channels. Most importantly, the campaign also supported stronger commercial action, with total purchasers up 46.9%, first-time purchasers up 30.3%, and a 47.53% increase in users reaching the purchase booking stage, showing that the TV activity helped drive both visibility and meaningful customer engagement.