About Ches Editions

“The Ultimate Oil for Hair: the best hair oil with 100% natural ingredients for Hair Growth, Hydration and Shine.” Environmentally aware brand specialising in hair growth, pioneering Beauty in a way that hasn’t been done before.

Featured in Vogue, Cosmopolitan, ITVBe and E! Award-Winning, Ches Editions scented Hair Growth oil nourishes and replenishes the hair.

With over 6000 Instagram followers.

The Brief

Ches Editions wanted a high-end aesthetic, classy and elegant TV commercial with red as a prominent colour. A key objective of the TV campaign was to make it inclusive and acessible. In order to embrace diversity, models with different hair and skin colours were featured in the commercial.