About Choice of Scandinavia

Choice of Scandinavia is a warm, high end, boutique brand that specialises in products originating in or inspired by Scandinavia. The products range from fireplaces to things such as cushions and throws. The products are hand picked to ensure top quality as well as making sure that products are trendy and on brand. The brand is small but high end.

The Brief

Universal were commissioned to create a TV commercial incorporating something classy, elegant, cosy & warm while avoiding something which is tacky and cheap.

The aim was to leave the viewer wanting to find out more and to visit the online store, without being pushy and  to  leave the viewer feeling cosy.

The Result

Universal designed and executed Choice of Scandinavia’s first TV campaign in the form of a  Christmas TV campaign across Home & Garden TV (HGTV), as well as itvBe.