About Community Fibre

Community Fibre is an award-winning, London-based independent broadband provider (alt-net) that operates its own dedicated 100% full fibre network. It distinguishes itself from national providers by offering significantly faster speeds, symmetrical uploads, and lower prices specifically for London residents and businesses.

The Brief

The brief for Community Fibre was to create a campaign that could grow awareness and build trust with harder-to-convert London audiences by shifting the message beyond speed and price alone, and placing greater emphasis on reliability, service and overall quality. The creative direction centred on celebrating the best of London through authentic, energetic scenes of diverse Londoners at work and play, positioning Community Fibre as a modern, ethical full-fibre provider that delivers fast, dependable broadband without compromise. The campaign also needed to feel current, flexible and durable enough to work across multiple formats over time.

The Result

The campaign delivered a strong performance, generating over 2,000 attributed sales during the activity period based on Sky AdSmart attribution reporting. These results are drawn from matched sales data linked directly to households that were served the advertising, providing clear evidence of campaign effectiveness in driving conversions. Overall, the findings indicate a high-quality audience with a strong propensity to convert, particularly within a highly competitive broadband category.