About Contiki

Contiki is a New Zealand tour company that caters to 18- to 35-year-olds. It operates tours in Europe, Australia, New Zealand, North America, South America, Africa, Middle East and Asia. It is a subsidiary of The Travel Corporation. Its tours historically had a reputation for partying.

The Brief

To put together a TV campaign to reach 18-35 year olds in order to generate direct response.