About DailyOM

DailyOM is a popular online publication and holistic wellness platform that focuses on personal growth, mindfulness, and spiritual exploration. Founded in 2004 by writer Madisyn Taylor and multimedia artist Scott Blum, the platform serves millions of subscribers with daily inspirational messages, articles, and self-improvement courses. It operates under the Everyday Health Group, a digital media company owned by Ziff Davis.

The Brief

The brief was to create a thoughtful 30-second TV advert for DailyOM, an online personal growth platform offering courses and daily inspiration across wellness, self-improvement, spirituality, health, fitness and mindfulness. The campaign needed to build UK brand awareness, increase site traffic and newsletter sign-ups, and introduce DailyOM as a trusted guide for people looking to take small, meaningful steps towards personal transformation. With an audience of open-minded “seekers and believers” in mind, the advert was designed to feel uplifting, intimate and emotionally grounded, showing real people on their own journey while positioning DailyOM as an accessible place to discover practical wisdom, expert-led courses and inspiration for mind, body and spirit.