About DAVO Innovate Golf

DAVO is the online retail arm of the brand Calanova, created to give golfers a convenient and credible way to shop for quality golf products beyond the physical store environment. Built around accessibility, ease and retail confidence, DAVO extends the brand’s golf offering into e-commerce, helping customers browse and buy online while supporting the wider brand presence of the business.

The Brief

The brief was to clear and deliver a client-supplied 20-second TV advert for DAVO. The campaign was intended to build awareness of DAVO as a convenient online destination for golfers, helping extend the brand’s retail presence beyond the physical shop and clearly communicate its e-commerce offer through television advertising.