About Designer Mirror TV

“Designer Mirror TV creates beautiful and elegant mirror televisions. The Mirror is a specially tailored glass optimised to give outstanding reflection and image quality. Once switched on the mirror displays a full HD 1080p picture. When the television is switched off it completely disappears into a perfect mirror.

The LED Mirror TV is the cutting edge of mirror television technology. We use the latest LED televisions which have flawless HD quality and incredible brightness. Installation of this television in a mirror is just as easy as a regular TV, you can simply hang it on your wall and you’re done!”

The Brief

DMTV instructed Universal to produce a promo video that could be used to market products across multiple platforms; online, on TV and when exhibiting. Universal was instructed to create videos which will showcase Designer Mirror TVs in multiple scenarios, within both residential and commercial settings.

Challenges

To showcase the products main selling points and present as many models of Designer Mirror TV as possible within a 30 second TV ad.

Result

Universal produced a 30 second lifestyle TV commercial focusing on the dual functionality of the product. The deluxe product was showcased in a lifestyle home setting and in a commercial environment for targeting both segments of the market. Universal also produced an extended 60+ second version for use in exhibiting and an 19 second Pre-roll video for distribution on online platforms/social media.