About Eisenberg Paris

“Eisenberg Paris is a luxury skin-care, fragrance and make-up brand founded by José Eisenberg in 2000. The company is known for the use of the Trio-Molecular Formula in its skin care products, and for its L’Art du Parfum concept.

Art & Perfume merged in the same daring, revolutionary concept, to express the essence of life, sensuality, luxury and beauty…

José Eisenberg, the inspired creator and a pure aesthete, asked Juarez Machado, a key figure in the contemporary figurative art, to translate into paintings the emotions he recalled, when creating his fragrances.

A sensory course in the EISENBERG universe, to discover a unique, sensitive and luxurious “collection”, as precious as the emotions they can awaken in you…”

The brief

To create an international TV campaign for Eisenberg Paris.

The result

Using Eisenberg’s existing creative, Universal planned and executed two campaigns, one daytime and one peak, targeting a high net worth audience globally on Euronews, across 160 countries.