About FREYWILLE

FREYWILLE is an ultra-luxury Austrian jewellery manufacturer internationally renowned for creating the world’s finest hand-decorated fire enamel jewellery. Founded in Vienna in 1951 by artist Michaela Frey, the brand is celebrated for its vibrant colours and complex artisanal techniques.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for FREYWILLE on ITV3, placing the luxury jewellery brand in front of a relevant television audience. The campaign was designed to support brand awareness and showcase FREYWILLE’s distinctive artistic jewellery, helping introduce its handcrafted enamel pieces and elegant brand world to viewers through a trusted broadcast environment. Our role was to manage the advert through the clearance and delivery process, ensuring the creative was ready for broadcast and successfully aired on live television.

The Result

The campaign delivered a strong uplift in awareness, traffic and online customer action for FREYWILLE. During the campaign period, the brand saw significant growth in active users and new visitors, with particularly strong increases in direct and organic traffic, suggesting that the TV activity helped drive both brand recall and search interest. Product discovery also improved, with more users browsing the jewellery range online, while purchase activity increased notably compared with the preceding period. Overall, the campaign helped introduce FREYWILLE to a wider UK audience and generated clear positive signals across visibility, engagement and customer intent.