About Genie Clean

Genie Clean is a highly popular UK-based cleaning brand founded by professional cleaner Libby Denney. The company designs professional-grade formulas intended to make household deep-cleaning easier and more efficient.

The Brief

The brief was to create a 30-second TV advert for Genie Clean that would introduce the brand’s UK-manufactured cleaning range to a wider household audience. The campaign needed to showcase the products as effective, environmentally friendly and developed by people with real cleaning experience, with a particular focus on Grease-be-gone as the hero product alongside the room cleaner and room perfume. Rather than presenting unrealistic “already clean” surfaces, the advert was designed to show the products working in a genuinely messy setting, creating a satisfying visual impact while positioning Genie Clean as a family-run brand with professional cleaner credibility and household-name ambitions.