About Glenmuir

Glenmuir is a premium, heritage-driven Scottish golf clothing brand founded in 1891 in Lanark, Scotland. Renowned for its exceptional craftsmanship, the company specialises in high-quality golf knitwear, performance polo shirts, midlayers, and outerwear for both men and women.

The Brief

The brief was to clear and deliver a client-supplied TV advert for Glenmuir on Sky Sports Golf, using a highly relevant channel environment to reach engaged golf audiences. The campaign was designed to build awareness of Glenmuir’s premium golfwear offer and strengthen its presence among viewers with a strong natural affinity to the sport.