About Hawaiian Tropic
At Hawaiian Tropic they make skin-loving, Hawaiian-inspired suncare products to help enhance the beauty in yourself and the world every day. They believe the Hawaiian lifestyle and values hold the key to living a beautiful, well-intentioned life, which is why they proudly make products that are Reef Friendly and Cruelty-Free.
The client wanted the commercial to be shot in the UK in order to position themselves as the everyday skin care brand in order to avoid being seen as the holiday brand in line with staycations.
The result was that universal designed a vibrant commercial set in the summer to push the idea of being able to take care of your skin while enjoying yourself and designed a successful tv campaign which aired on itvBe and E!. Universal were also able to secure Hawaiian Tropic’s sister company ‘Wet Ones’ as a result.