About Healthy Hair Studio

A highly acclaimed science-based hair care brand and clinical studio located in London that focuses on trichology and hair coaching for afro-textured hair.

The Brief

The brief was to create an emotionally engaging 30-second TV advert for Healthy Hair Studio, a science-based, UK black-owned haircare brand focused on supporting women with afro-textured and very dry hair. The campaign needed to build brand awareness and connect with people who may have felt frustrated by existing haircare options, positioning the brand as a hopeful, research-led alternative. The advert was designed to showcase key products including Mighty Moisture, Inches Condition and Moisture Hold, while highlighting the brand’s focus on effective formulations, UK manufacturing and textured-hair expertise in a warm, relatable and empowering way.

The Result

The campaign delivered very strong response signals for Healthy Hair Studio. Web attribution indicated that the TV activity generated 296 incremental website visits and 289 enquiries, while also influencing a substantial uplift in website traffic. With visits reportedly increasing by almost 600% during the campaign period, the activity showed a clear connection between TV exposure, audience interest and customer enquiry behaviour, giving the brand a strong indication of how effectively television could drive measurable response.