About Hush Me
Hushme is a standard Bluetooth headset with a few unique capabilities. It works in two modes: passive and active. When using normally as a headset, Hushme connects via Bluetooth to any smartphone and delivers quality sound. In passive mode, Hushme is locked over the mouth, using magnetic coupling. This method muffles sound and keeps conversations private and clear, utilizing the microphone built into the interior of the device. The active voice masking mode emits sounds over speakers on the outside of the device, muffling and hiding a speaking voice.
The Brief
To create a 30second kickstarter campaign video to aid fundraising and collect pre-orders for the first wave of Hush Me headsets, in a comical and entertaining way.
Challenges
Incorporating both modes of usage into 30seconds whilst retaining a comical edge.
The result
Universal produced and realised a simple concept that allows viewers to see Hushme’s full capabilities in a mildly relatable comedic setting showing the Hush Me product as a solution to the problem of eavesdroppers, as well as a further solution to security issues which can arise from eavesdroppers.
Kickstarter was tagged in the end screen and the video was launched on Euronews during the Spring 2017 Kickstarter Campaign.
Kickstarter Campaign:
https://www.kickstarter.com/projects/1322999047/hushme-the-worlds-first-voice-mask-for-smartphones