Icy Bear Dental is a luxury cosmetic oral care and teeth whitening brand, founded by celebrity cosmetic dentist Dr Hanna Kinsella of The Real Housewives of Cheshire. The brand specialises in premium, dentist-formulated whitening and oral care products, including non-peroxide systems designed to help lift stains while being gentle on enamel and suitable for sensitive teeth.

The Brief

The brief was to create a confidence-led TV advert for Icy Bear, a premium oral care and teeth whitening brand developed with dental expertise. The campaign needed to build brand awareness, support online sales and introduce the product range as a modern, beauty-led approach to achieving a brighter smile at home. With a focus on style, self-care and everyday confidence, the advert was designed to showcase Icy Bear’s whitening and oral care products in a polished, aspirational way, positioning the brand as a fresh and distinctive choice within the at-home dental care market.

The Result

The campaign delivered a strong uplift in awareness, website traffic and ecommerce performance for Icy Bear. During the campaign period, active users and new visitors both increased compared with the preceding period, while average engagement time also improved, showing that the activity helped attract a larger and more engaged audience. Product interest and customer action also strengthened significantly, with major growth in product views, add-to-cart activity and completed purchases. The year-on-year picture was particularly strong, with substantial growth across users, new visitors and ecommerce performance, demonstrating that the campaign helped drive both brand discovery and measurable online customer response.