About IKRUSH

“IKRUSH was founded in 2012 with the simple aim of providing on-trend fashion to women all over the world. Our goal is to provide the must have fashion clothing, footwear and accessories in the best possible online fashion shopping experience for you, our valued customer.
Providing quality, stylish and affordable fashion is our main focus. Our buyers and designers go above and beyond to ensure we provide the styles you love at amazing prices.
At IKRUSH, you, our customer is always first. That is why every step is taken to ensure that you receive exceptional service at all times. We serve to inspire, invigorate and illuminate life through fashion.”

The Brief

IKRUSH instructed Universal to create a TV commercial for their first ever TV campaign, for A/W 2014. The product focus was to be on their winter collection of partywear and outerwear, and make IKRUSH a brand which would relate to the newly graduated, independent, young career woman with a key interest in fashion and the latest trends, and celebrity styling.

Challenges

To make a 30second TV commercial which showcases multiple products from the outerwear and partywear collections, whilst maintaining a concept which would relate to the lifestyle of the target audience specified.

The Result

Universal created a TV commercial which featured two main characters, heavily influenced by the target audience’s profile. This allowed us to showcase multiple products and feature interests such as career, fashion, friendship and making memories.

Behind the Scenes