About Industville
Industville is a rapidly expanding company specialising in the manufacture of unique industrial vintage reproduction lighting and furniture. Industville specialises in the design and manufacture of vintage industrial inspired lighting and furniture.

The Brief
Industville requested a TV campaign targeting homeowners and interior design enthusiasts to promote their ranges of vintage industrial style lighting. A main USP of the brand is the workmanship – all products are handcrafted, and it was important for the client to portray this in their first ever TV campaign.

The Challenge
To create a TV campaign for lighting, which covers a number of USPs yet exudes a premium feel.

The Result
Universal created a TV spot showcasing a number of different lighting fixtures, with focus on texture and detail, handcrafted design and also showing the products in situ. The campaign was aired on the popular property development and interior design focused channel, Home.