About ION8
ION8 is a proudly Dundee-based British company renowned for designing and manufacturing innovative, 100% leakproof reusable water bottles. The brand is globally recognised for its unique combination of one-touch, one-handed opening mechanisms and secure triple-lock safety seals.
The Brief
The brief was to create a stylish 30-second TV advert for ION8 that would showcase the brand’s leakproof, one-touch hydration bottles in a way that balanced everyday functionality with strong visual appeal. The campaign needed to highlight the product’s practical benefits, including easy one-handed use, while positioning ION8 as a modern lifestyle-led hydration brand for families, fitness audiences and style-conscious consumers. Alongside the advert we produced, we also cleared, delivered and aired a second client-supplied commercial, helping support wider awareness of ION8’s product range.
The Result
The campaign helped deliver a significant uplift in visibility, engagement and online shopping behaviour for ION8. During the campaign period, active users increased by 75.6%, new users rose by 70.4%, and average engagement time improved by 19.8% versus the preceding period, showing stronger reach and deeper interaction with the brand. E-commerce performance also strengthened considerably, with product views up 285.32%, add-to-cart activity up 293.93%, and items purchased up 173.64%, while the year-on-year comparison showed total users more than doubling. Overall, the activity supported a clear step-change in brand awareness, website traffic and customer intent.