About Isla & Fraser

Based in the UK, we are Simon and Rebecca, the husband and wife team behind Isla & Fraser, creating exceptionally soft, 100% organic cotton baby knits.

Named after our twin children, family values are woven into the fabric of our organic baby brand, with our designs and brand ethos deeply rooted in nature.

The brief

The brief involved a main idea of wanting to create brand recognition through enlighting a mood of simplicity, allowing the brand to instil trust into consumers.