About Isla & Fraser
Family values are woven into the fabrics of the organic baby brand. started by Simon and Rebecca the parents of twin siblings Isla and Fraser who invented by way of necessity, “we created Isla & Fraser from our experience as parents. We have a girl and a boy and we knew we didn’t want them defined in pink and blue. Our son has extremely sensitive skin and everything he came into contact with seemed to cause a rash so we began a process to overhaul everything he touched and check the labels more closely for what we were using. Sure enough, once we switched to 100% organic products, the rashes soon disappeared.”
The Brief
The brand wanted a heartfelt commercial which displayed and highlighted the beauty of its nature-inspired products. It was very important to the company that the TV commercial instilled trust in the brand, offering peace of mind to the consumer. They wanted to go for a more serious, down-to-earth approach avoiding any form of humour.