About Jacqueline & Edward

Jacqueline & Edward is a family-owned, independent artisan jeweller based in Wetherby, West Yorkshire, renowned for crafting sustainable engagement and wedding rings.

The Brief

The brief was to create a cinematic 30-second TV advert for Jacqueline and Edward, an ethical jewellery brand specialising in handcrafted engagement rings, wedding rings and bespoke pieces. The campaign needed to build brand awareness, increase website traffic and support enquiries and orders, particularly for engagement rings, while communicating the brand’s commitment to sustainability, transparency and traditional craftsmanship. With a down-to-earth and honest tone, the advert was designed to showcase Jacqueline and Edward’s use of recycled precious metals, lab-grown or recycled gemstones, and natural river gold, positioning the brand as a distinctive choice for couples looking for jewellery with meaning, provenance and lasting value.