About Jacqueline & Edward

Jacqueline & Edward is a family-owned, independent artisan jeweller based in Wetherby, West Yorkshire, renowned for crafting sustainable engagement and wedding rings.

The Brief

The brief was to create a cinematic 30-second TV advert for Jacqueline and Edward, an ethical jewellery brand specialising in handcrafted engagement rings, wedding rings and bespoke pieces. The campaign needed to build brand awareness, increase website traffic and support enquiries and orders, particularly for engagement rings, while communicating the brand’s commitment to sustainability, transparency and traditional craftsmanship. With a down-to-earth and honest tone, the advert was designed to showcase Jacqueline and Edward’s use of recycled precious metals, lab-grown or recycled gemstones, and natural river gold, positioning the brand as a distinctive choice for couples looking for jewellery with meaning, provenance and lasting value.

The Result

The campaign period showed strong overall performance for Jacqueline & Edward, with website sessions, purchases and commercial value all improving versus both the immediately preceding period and the aligned year-on-year comparison. The uplift was particularly encouraging at whole-period level, with more visitors reaching the site, more customers completing purchases and stronger average order value during the campaign window. While the available analytics do not support claiming a direct same-hour TV response, the campaign coincided with a clear improvement in overall eCommerce performance, helping support brand visibility, customer interest and higher-value online trading across the campaign period.