About JAXJOX

JAXJOX is a global fitness technology company creating a variety of highly designed connected fitness products including the Kettlebell Connect.

Workout from Home with JAXJOX, Discover The New Wave, A Smarter approach to Fitness!

The family of connected fitness products are thoughtfully designed to use minimal space and optimise your workouts from anywhere you choose to sweat.

Set Your Goals, Maximise Your Results.

Track your journey to your fittest self by pairing your products to the JAXJOX App and setting goals. The app tracks reps, sets, weight, time, power, and intensity, empowering you to go on autopilot and workout in a more calculated way.

Move With Ease, products that combine motion sensors with connected technology to track every movement.

Break A Sweat With Expert Trainers Anywhere, Anytime. Whether your goal is to improve your cardio, strength, or recovery time, get the most out of your JAXJOX products by streaming the on-demand guided workouts in the JAXJOX App or website.

Data-Powered Performance. Sync your Fitbit and Apple HealthKit data to the JAXJOX App and track performance in one location. Then gauge your fitness level with our AI-powered Fitness iQ.

Ride The New Wave of Working Out,

The Brief

To create a commercial that will aim to drive innovation and create brand awareness.

The Challenge

The commercial had to be fast-paced, alluring, energetic and snappy, to match the style of the clients existing creative. This film had to show that the Kettlebell Connect is a revolutionary product and drive the audience to want to buy this product. The focus was on the benefits of using the Kettlebell Connect featuring realistic locations to show how portable the product is.

The Result

We created a TV commercial showcasing the Kettlebell Connect which is designed to appeal to the clients target audience and aired on itvBe .