About Kettler

Kettler is a prominent brand best known for manufacturing high-quality garden furniture, home fitness equipment, table tennis tables, and outdoor heating products. Renowned for luxury, weather-resistant outdoor living solutions.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for Kettler across Food Network and Sky Atlantic, placing the outdoor living brand in front of a broad, lifestyle-focused television audience. The campaign was designed to support awareness of Kettler’s garden furniture and outdoor living range, highlighting the brand’s focus on quality, style and durable products for making the most of time at home and in the garden. Our role was to manage the advert through the TV clearance and delivery process, ensuring the creative was suitable for broadcast and successfully aired across relevant channels for home, lifestyle and aspirational audiences.

The Result

The campaign delivered encouraging response signals for Kettler, particularly during the hours when the TV activity was live. Exact broadcast hours performed more strongly than matched non-TV hours, with higher sessions, purchases and a notably stronger revenue result, suggesting that the campaign was associated with higher-value customer activity while on air. The clearest pattern came from weekend delivery, where TV hours outperformed matched weekend comparison hours across sessions, purchases and revenue. The campaign also showed positive late-campaign momentum, with the final TV week and the first complete post-campaign weeks performing above the aligned seasonal benchmark. Overall, the results indicate that TV helped Kettler generate stronger response in key broadcast windows and support higher-value demand.