About Lady’s Mile Holiday Park

Lady’s Mile Holiday Park is a multi-award-winning, family-run holiday resort located in Dawlish, South Devon. It is open 365 days a year and sits less than a mile away from the award-winning Blue Flag beach at Dawlish Warren

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for Lady’s Mile Holiday Park across Comedy Central, Sky Atlantic and MTV. The campaign was designed to place the holiday park in front of a broad television audience, supporting brand awareness and helping showcase Lady’s Mile as a family-friendly destination for UK breaks. By using a mix of lifestyle and entertainment-led channels, the activity helped position the advert in environments suited to reaching viewers considering leisure, travel and holiday options.

The Result

The campaign helped demonstrate the value of TV advertising for Lady’s Mile Holiday Park, supporting wider brand visibility across a mix of entertainment and lifestyle-led channels. The initial campaign performed well enough for the brand to continue investing in repeat TV campaigns, indicating that television proved to be a valuable channel for reaching holidaymakers and supporting future marketing activity.