About Lazy Panda

Lazy Panda socks are a popular line of premium bamboo footwear known for exceptional softness, eco-friendly design, and temperature-regulating comfort. Created by SOCKSHOP, these socks feature natural antibacterial and hypoallergenic properties to keep feet clean, fresh, and odour-free.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for Lazy Panda across Sky Atlantic, MTV, Nat Geo Wild and Sky Nature. The campaign was designed to place the brand in front of a broad mix of entertainment, lifestyle and factual television audiences, helping support wider brand awareness through trusted broadcast environments. Our role was to manage the advert through the TV clearance and delivery process, ensuring the creative was ready for broadcast and successfully aired across the selected channels.

The Result

The campaign delivered a strong uplift in visibility, engagement and online customer action for Lazy Panda. During the campaign period, the brand saw growth in overall users, new visitors and returning visitors, alongside a significant increase in meaningful on-site actions. Direct and paid traffic both rose strongly, suggesting the advert helped support brand recall, search demand and wider customer discovery. Ecommerce performance also strengthened across the shopping journey, with more users viewing products, adding items to basket and completing purchases, showing that the campaign helped translate TV exposure into measurable online interest and customer action.