About London Stone
London Stone Supply Porcelain & Stone Paving, Interior Tiles, Decking, Cladding, Fencing, Garden Furniture & more. Shop now with free UK delivery available.
The Brief
The brief for London Stone was that they needed an outcome which gained web and foot traffic to stores.
The Result
London Stone’s campaign with us delivered strong commercial signals and helped demonstrate the value of TV as a growth channel for the brand. The campaign period generated higher online revenue, a stronger ecommerce conversion rate and more transactions, suggesting that the activity helped bring in higher-intent visitors. The year-on-year comparison was particularly encouraging, with users, new users, transactions, conversion rate and average order value all improving against the same seasonal period the previous year. This positive performance helped give London Stone the confidence to move forward with a second advert for us to create for them.
The second advert’s report shows positive public-facing signals: active users, new users, average engagement time, total users, organic traffic, and returning users in the ecommerce section all increased.