About LOYA

LOYA is an award-winning Swiss longevity and wellness brand that merges advanced biotechnology with neurocosmetic science to address both skin health and emotional wellbeing. Backed by a Scientific Advisory Board and 11 patented innovations, the brand uses a dual-action approach to reverse visible signs of ageing while actively reducing daily stress.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for LOYA on Sky Atlantic, placing the skincare brand in front of a premium broadcast audience. The campaign was designed to support wider brand awareness and introduce LOYA’s skincare range to viewers through a trusted television environment. Our role was to manage the advert through the TV clearance and delivery process, ensuring the creative was suitable for broadcast and successfully aired on live television.