About Lucy Locket Loves
Positivity, confidence and community make up the magic behind Lucy Locket. Bringing confidence and comfort together, with a BIG splash of colour.
Womens clothing brand focusing on active wear with a huge range of sizes making all women feel included and allowing everybody to achieve their goals. Allowing people to express themselves through clothing and fun designs.
With a large social media following, 100,000+ on facebook.
The brand is very personal and intimate, not a faceless corporate brand like some. Reaching out to customers and using our faces in advertising.
The Brief
Lucy Locket Loves wanted a ‘This Girl Can’ messaging in their TV commercial, as this was the demographic that they were trying to reach out to with down-to-earth looking actors that the viewer can relate to. One of the key objectives of the TV campaign was to attract more people to join their online community and download the app.