About ManiLife

ManiLife is a premium, craft British peanut butter brand renowned for its intensely flavorful, small-batch single-origin peanut butters. Founded in 2014 by Stu MacDonald, the brand distinguishes itself by using high-quality, high-oleic Runner peanuts sourced from a single family-run farm in Córdoba, Argentina.

The Brief

The brief was to clear, deliver and air a client-supplied TV advert for ManiLife across ITV2 and ITV3, placing the peanut butter brand in front of a broad mainstream television audience. The campaign was designed to support brand awareness and help introduce ManiLife’s distinctive product range to more UK households, using trusted ITV environments to build visibility and strengthen familiarity with the brand. Our role was to manage the advert through the TV clearance and delivery process, ensuring the supplied creative was suitable for broadcast and successfully aired across the selected channels.