About Mark Hill
Mark Hill is one of the defining influences on British hairdressing. Based in Yorkshire, Mark is still the only hairdresser outside London to have won the British Hairdresser of the Year twice, and is the only UK hairdresser to have ever won the prestigious International Hairdresser of the Year accolade twice in succession, firmly establishing his global status as the ‘Master of Sexy Wearable Hair’.
With brand new electrical styling appliances and some of the most innovative care and styling products around, the Mark Hill range has everything you need to keep your hair looking gorgeous. The expertly formulated ingredients and up to the minute technology are both salon and dressing table essentials.
The Brief
Whilst Mark Hill is an established hair styling brand, they had not yet forayed into television advertising. Universal was briefed to create the brand’s first ever TV campaign for Mark Hill’s newest product, the Pick’n’mix styler.
The Result
Universal designed and executed a UK TV Campaign on E! Targeting the brand’s core audience, fashion forward females aged 16-34.