About Mee Blueberries

Mee Blueberries is an award-winning, family-run farm based at Lyveden Farm in Nassington, Northamptonshire, that specialises in growing premium, sustainably produced British blueberries—founded by Peter and Zoe Mee, the multi-generational farm diversified in 2014 to cultivate over 15 hectares of blueberries under polytunnels. They supply major UK supermarkets while hand-crafting a broad range of artisanal blueberry-based foods and beverages from their surplus, perfectly ripe fruit to eliminate food waste.

The Brief

The brief was to create a bright, wholesome TV advert for Mee Blueberries that would raise awareness of its 100% British blueberry juice and bring the brand’s family-run farming story to a wider audience. The creative needed to showcase the product as natural, flavourful and versatile, highlighting its no-added-sugar, no-additives positioning while making the juice feel suitable for everyday enjoyment, hosting, gifting and health-conscious households. By combining the freshness of British blueberries with the warmth and authenticity of the Mee Blueberries brand, the advert was designed to drive interest in the product range and support online sales growth.

The Result

Mee Blueberries’ first campaign delivered a strong uplift in brand visibility, website engagement and online customer action, with significant growth in active users, new visitors, organic traffic, product views and completed purchases. The success of the first campaign gave Mee Blueberries the confidence to continue with a second burst of TV activity, which built further momentum and delivered another clear uplift across traffic, engagement and ecommerce performance. The follow-up campaign increased audience reach, strengthened product discovery and drove more users through the shopping journey, with growth across product views, add-to-cart activity, purchases and revenue. Together, the campaigns demonstrated how television helped Mee Blueberries expand brand awareness, stimulate online search demand and convert that interest into measurable customer action.