About Motion Shield

Motion Shield is an automotive data and technology platform based in London, UK, designed to streamline motor insurance and claims processing.

The Brief

The brief was to create a clear, energetic and driver-focused TV advert for Motion Shield, an innovative free-to-use app designed to remove the stress and hassle from car insurance and accident claims. The campaign needed to build awareness by showing how the app bridges the gap between drivers and insurance providers, offering policy tracking, a secure document hub and a faster, simpler claims process. With former professional footballer Adebayo Akinfenwa featured in the creative, the advert was designed to contrast the traditional, time-consuming claims experience with the speed, simplicity and convenience of Motion Shield, positioning the app as a modern way for drivers to feel more protected and in control after an incident.