About My Beauty Matches
“My Beauty Matches™ is the world’s FIRST personalised beauty product recommendation and price comparison site and is now the BIGGEST beauty website in the world with 300,000+ products. We partner with some of the best beauty retailers and brands, from Harrods, Harvey Nichols, Liberty, Look Fantastic, Clarins, Bobbi Brown and more, allowing you to shop them all from just one website.”

With a huge range of products and brands, users are offered a personalised service which matches products based on skin type, hair length, hair type, etc. Users can compare prices and delivery times from different brands and retailers all in one place

The Brief
To create My Beauty Matches first ever TV commercial

Challenges
Integrating all of My Beauty Matches’ key USPs including personalisation of recommendations, the vast range of brands available and the price comparison aspect, all within a 30second ad.

The Result
Universal produced an ad which integrates My Beauty Matches’ website, particularly the personalised beauty quiz and price comparisons, integrated with live action footage. The ad was premiered on E! in Spring 2017.

Spot in context: