About Nina Kane Jewellery

Nina Kane Jewellery is a UK-based, independent online accessory brand specialising in waterproof, tarnish-resistant, and bespoke everyday jewellery. The brand primarily builds its collections using 18K gold plating or 925 sterling silver over a durable, PVD-coated stainless steel base. This design choice allows the pieces to maintain their shine through daily activities.

The Brief

The brief was to create a 30-second TV advert for Nina Kane Jewellery that would build brand awareness, drive website traffic and showcase the brand’s stylish, affordable jewellery range. The creative needed to highlight Nina Kane’s key product strengths: water-resistant, non-tarnish pieces backed by a two-year guarantee, while presenting the jewellery as suitable for both everyday wear and more distinctive occasions. With a female-skewed audience in mind, particularly younger women aged 16–30, the advert was designed to feel fashionable, relatable and commercially engaging, using playful lifestyle scenarios to show that Nina Kane pieces can be worn confidently without worrying about water, tarnishing or everyday wear.

The Result

The campaign delivered a strong uplift in visibility, product interest and online shopping behaviour for Nina Kane Jewellery. During the campaign period, active users increased by 44.6% and new users rose by 44.2%, showing that the activity helped bring a wider audience to the brand. Direct traffic almost doubled, while paid traffic also increased, suggesting the campaign supported both brand recall and prompted search behaviour. Most encouragingly, ecommerce engagement strengthened across the customer journey, with product views up 156.82%, add-to-cart activity up 151.27%, and items purchased up 201.06% compared with the preceding period. Overall, the campaign helped build awareness while also driving meaningful customer action online.