About Paragon Bamboo
Paragon Bamboo is a manufacturer of luxury bedlinens made from 100% Bamboo.

The Brief
Paragon Bamboo requested a television campaign that would present bamboo bedding as a rival to cotton bedding, with sustainability as a focal point. The product is not a blend, and is in fact 100% bamboo – and it was important to state this in their first ever TV campaign.

The Result
Universal TV & Media created a product focused TV spot, which was aired on the popular interior design focused television channel, ‘Home’.