About Pawfit

Pawfit is a brand of smart pet tracking systems that combines 4G real-time GPS tracking with comprehensive pet activity and fitness monitoring for dogs and cats. Developed by Latsen Technology LTD, the trackers require a cellular subscription to operate through their embedded SIM card, allowing users to monitor their pets over an unlimited range.

The brief

To run a TV campaign that allows viewers to understand what a pet tracker is. As well as to create brand awareness, web traffic and generate sales.

The Result

Pawfit saw a strong uplift in website activity, with increases in active users, new users, sessions and online purchases compared with the preceding period. The campaign also helped deliver significant year-on-year growth, indicating a clear improvement in brand visibility and customer response. Following the success of the campaign, Pawfit went on to run repeat campaigns with us.